A group of young people from New York have launched the following initiative: contribute 20 euros for the Christmas marathon. From that minimum amount, they commit themselves to contribute and extra euro for each minute beyond 3 hours and 24 minutes, which they consider a reasonable record. With this formula, which was followed by thousands of people, they raised 25, 000 euros to help feed 1,250 people in Malawi during a year of famine.